Interview with Luxury Home Seller in Paradise Valley

In competing for luxury home listings in today’s luxury market agents must have excellent presentation skills, knowledge of fine details and incorporate video.

The Wilcox Report 

May 2, 2013

In April, a $6.8 million dollar mansion closed in Paradise Valley, Arizona.  It was the most expensive sale year to date in Paradise Valley and the second most expensive sale in Greater Phoenix this year.

The approximate 16,000 square foot home is located at 5227 E. Arroyo Road.



The transaction closed at Grand Canyon Title.  I interviewed the seller at the mansion and asked her what skills the agent had to possess to list the property.  (The property had previously been listed with another real estate company and the seller recently relisted it). The seller said the agent had to love the home, understand fine details such as the carved millwork, rich hickory floors, etc., and then had to pass a presentation test.  The agent had to present the home to the seller as if the seller was a potential buyer.  In the youtube interview below, both the seller and one of the listing agents, Victoria Felice talk about the home and video in marketing the home.  The co-listing agent was Joan A. Levinson.

 

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