What is your Influence Factor with Sellers and Buyers?
INFLUENCER MARKETING with FLETCHER R. WILCOX, GRAND CANYON TITLE Mailto:FWilcox@gcta.com 602.648.1230
What a sharp bunch of real estate agents in the above picture! I had the pleasure to spend time last week discussing real estate trends in Greater Phoenix with about twenty Hispanic female real estate agents. These agents are part of a networking group. The main emphasis of the meeting was how to present information with influence to sellers and buyers. We talked about residential real estate market trends most likely in 2020.
Wow, these agents were a lot of fun to teach! They had lots of energy, lots of questions. We are going to meet again to explore more opportunities for real estate agents to make commission. Seated next to me in above picture is Martha Navarro, HomeSmart real estate agent. She is the leader of this group.
Why is INFLUENCER MARKETING important? Even though Greater Phoenix is one of the best markets in the country for a real estate agent — it is extremely competitive. Agents must learn how to stand out, be memorable, how to present information to sellers and buyers. And agents should have system in place to track current and past customers. Repetition is extremely important.
Earlier in the same day I presented INFLUENCER MARKETING at the Scottsdale Area Association of REALTORS Cave Creek / Carefree tour meeting. This is always a fun group to speak to! This event was held at Harold’s Cave Creek Corral.
Above picture: I am with the Cave Creek / Carefree speaker coordinator Bob Silva, loan officer at VIP Mortgage, NMLA 297979, mailto:bsilva@vipmtginc.com
Below: the REALTOR crowd at Harolds.
What is your Influence Factor with Sellers and Buyers? I will be holding more of these presentations. Email me to find out when! mailto:fwilcox@gcta.com 602.648.1230
Fletcher R. Wilcox is V.P. of Business Development and Real Estate Analyst at Grand Canyon Title.
Grand Canyon Title is a subsidiary of Fidelity National Financial (FNF). FNF is ranked 302 on the FORTUNE 500® list of America’s largest companies.
Fletcher is the founder of The Wilcox Report. His market analysis on residential real estate in Greater Phoenix has been mentioned in publications such as the Wall Street Journal, MarketWatch, Bloomberg News, HousingWire.com, National Mortgage News, the Arizona Republic and the Phoenix Business Journal. He has been a guest speaker on both local and national TV and radio. He served on one of the three Arizona Association of REALTORS® subcommittees which made recommendations for changes to the 2017 AAR Residential Resale Real Estate Purchase Contract. Fletcher may be reached at mailto:fwilcox@gcta.com and 602.648.1230
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