Phoenix Real Estate: signs and numbers point to a hot spring housing market in Phoenix

February 2015 Results

Signs and numbers point to a heated housing market in Phoenix this spring

Purchases with a mortgage are increasing – decreasing are new monthly listings

February 2015 purchases with a mortgage were the highest for a month of February since February 2006

5,945 less new monthly listings for the last nine months year-to-year

  Changes coming to residential real estate closing process starting on August 1, 2015.  See page seven.

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Sales in which a buyer purchased with a mortgage in February 2015 were 15% higher than February 2014. February 2015 purchases with a mortgage were the highest for a month of February since 2006, which was before the great real estate recession. Is the February 2015 increase in mortgage purchases a sign that demand to own is growing? Maybe. There are some other recent signs. Mike Orr Director of the Center for Real Estate Theory and Practice at the W. P. Carey School of Business at Arizona State University said that “During February it became clear that from watching contract rates that the market was starting to take off.” Philip Haldiman from the Rose Law Group Reporter wrote that people are camping out to buy homes at a Mesa subdivision. The subdivision is the new Mulberry Community, by builder Blandford Homes. Purchase prices start in the low $200,000 and range from 1,700 to 4,300-square feet.  Watch this video from Catherine Reagor Arizona Republic reporter on once again camping out for new homes.

More signs and numbers pointing to an increase in purchases with a mortgage Increasing are job growth, and population growth, and boomerang buyers. While job growth and population growth are lower than their historic norm, and could be better, both are growing. At the same time job and population numbers grow, growing is the number of possible boomerang buyers. These three factors should contribute to an increase in mortgage purchases.

Increasing job growth. You have to have a job to get a loan. Greater Phoenix lost 302,100 non-farm jobs from December 2007 to July 2010 (December 2007 is the record month for most non-farm jobs, while July 2010 was the month with the least non-farm jobs since the start of the great real estate recession). Greater Phoenix has gained back 266,500 jobs from July 2010 to December 2014. From December 2014 to December 2015, jobs should grow by another 50,000.

Increasing population growth. The population grew by approximately 46,000 in 2014 over 2013. 2015 population growth is projected to increase by 57,000 over 2014. And from 2015 through 2020 projections are 327,800 more people. More people means more housing.

Increasing Boomerang Buyers: A boomerang buyer is defined as someone who buys after going through a foreclosure or short sale. As time goes on, more and more people will have reached the minimum wait periods or penalty boxes for being able to buy again with an FHA, Fannie Mae or Freddie Mac loan. I estimate that from 2009 through 2014, 220,536 homeowners that were owner occupants, not investors, either went through a foreclosure or short sale. The minimum wait period to buy again after a foreclosure or short sale is three years with an FHA insured loan; four years after a short sale with a Fannie Mae or Freddie Mac loan; and seven years after a foreclosure to purchase with a Fannie Mae or Freddie Mac loan. As time goes on, more and more people will meet the required wait periods, and if they have the necessary credit score, down payment, and closing costs they will be able to purchase with a mortgage. Let’s hope there will be enough inventory for them.

New Monthly Inventory of Single Family Homes June of 2014 was the first month last year, to have less new monthly listings when compared to the same month of the previous year. February 2015 was the ninth consecutive month year-to-year, that there were less new monthly listings, resulting in 5,945 less listings.

Sales by sold price range, median sale price, total volume The sold price range with the largest increase in sales year-to-year was between $200,000 and $249,999 with 185 more sales. The sold price range with highest year-to-year increase in percentage was between $300,000 and $349,999 with a 34% increase. There were thirteen more sales over $1,000,000 for an 18% increase. The February 2015 median sale price was $220,000 or $10,000 higher than February 2014. Total sales volume was $101,569,653 higher.

On August 1, 2015 new rules apply to most closed-end consumer mortgages. The rules effect existing and new home purchases, refinances, loans secured by vacant land, construction only loans, and timeshare loans. Excluded are reverse mortgages, home equity lines of credit, mortgages secured by a mobile home or a dwelling that is not attached to real property. The Consumer Financial Protection Bureau or the CFPB a creation of the Dodd-Frank Act, has integrated mortgage disclosures and created new forms. For loans originated on August 1, 2015 or later, the Good Faith Estimate and the Truth in Lending will be replaced with a new document called the Loan Estimate. And the final Truth in Lending and Settlement Statement are replaced with a new document called the Closing Disclosure. The new Loan Estimate and Closing Disclosure will make it easier for a buyer to compare their initial loan costs to their final loan costs. The timing of workflow and closings will be impacted by the new rules. The Closing Disclosure has new time tables associated with it. There is a Delivery Period and a Waiting Period before the borrower is allowed to sign loan documents. Ken Trepeta of Government Affairs for the National Association of REALTORS suggests adding fifteen more days to the normal closing process time in this video. http://www.realtor.org/videos/hud-1-going-away-understand-new-closing-forms-procedures There is much more to the upcoming changes, for more detailed information contact me, Fletcher Wilcox, at FWilcox@gcta.com or 602.648.1230. I will be representing Grand Canyon Title Agency in meeting with real estate designated brokers and their agents, and builders, and banks and lenders and their loan officers. Don’t wait to learn about the changes, but find out what you need to know, what you need to do.      

Disclaimer While deemed accurate this report does not guarantee the accuracy of the data. Some numbers will change. Report may not reflect all real estate activity. Information should be verified. This article is of a general nature, and is not intended as investment advice, real estate advice, lending advice or legal advice. Please consult your broker, your lender, your own independent legal counsel, your certified public accountant. The information in this report may not be the opinion of Grand Canyon Title Agency. Note: Included in some of the charts of this report may be a small number of new home sales and listings.  Below is the full report.

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Phoenix Real Estate: Find out how the new mortgage rules August 1, change residential real estate closings

Don’t miss this event. I want to invite you to an event on the effect new rules will have on how real estate transactions will close. The new rules which begin on August 1, 2015 apply to most residential real estate transactions in which the buyer is buying with a loan. Don’t wait to learn.

Find out about the new upcoming rules from our panel:

Jim Sexton President of the Arizona Association of REALTORs and designated broker at Realty ONE Group

Chris Mozilo V.P. Quality Control & Compliance for Homeowners Financial Group

Leslie Banes Certified Senior Escrow Officer, First American Title

Moderator:  Eric Wright Senior Loan Officer with AmeriFirst Financial

Moderator: Fletcher Wilcox  V.P. Grand Canyon Title Agency of FNTA, FNTA is a subsidiary of the Fortune 500 company FNF.

Wednesday, March 18 Be the first to know and prepared on how the rules change for residential real estate

• Five things every real estate agent, every loan officer and every escrow officer must know that happen August 1, 2015!

• Did you know the Good Faith Estimate and the HUD-1 Settlement Statement go away?

• What changes for buyers and sellers • What type of residential transactions are covered under the new rules

* What the National Association of REALTORs says about adding fifteen days to your normal close of escrow time

• We will review the upcoming TILA-RESPA Integrated Disclosure Changes

• We will define the new TILA-RESPA terms • Documents

– We will review the new loan estimate and the new closing disclosure • Timelines – you must understand the new timelines for closing residential real estate

Register today at the Arizona Mortgage Lenders Association Wednesday, March 18

  • Orange Tree Golf Resort 10601 N 56th St, Scottsdale 85254 8:30am – Hot Breakfast 9:00 – 11:00am – Panel Discussion

Thanks to our Sponsor Cost — AMLA Member $35.00 AMLA Loan Officer and REALTOR guest  — $55.00 REALTORS pay the member price of $35

Phoenix Real Estate: 2014 Single Family Real Estate Trends

February 25, 2015

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Existing Single Family Sales Go Up at End of Year. Mortgage Purchases Increasing.

  • December 2014 existing single family sales ten percent higher than December 2013
  •  Overall sales were less in 2014 than 2013, but trending upward
  • Watch listings: 2014 new monthly listings less than 2013  
  •  Median sale price in December highest month in 2014
  •  Sale Volume $160,000,000 higher in December 2014 than December 2013
  • 2014 Distressed Property Index lowest since 2006
  •  2014 cash purchases lowest since 2008
  • More purchases with a mortgage in 2014 than 2013
  • Grand Canyon Title acquired by Fortune 500 Company. See page two.
  • Big changes coming to residential real estate closing process starting on August 1, 2015. See page seven.

This report covers existing single family property sales in Greater Phoenix. Greater Phoenix is defined as Maricopa County. The data in this report, unless otherwise mentioned, is from the Arizona Regional Multiple Listing Services, Inc., also known as ARMLS.

In this report we compare performance for sales, sales volume, cash purchases, mortgage purchases, and new monthly listings. The report includes the Distressed Property Index covering foreclosure starts, auctioned properties, lender owned sales and short sales for the last twelve years. Most of the comparisons are year-over-year, comparing a time period in 2014 to the same time period in 2013.  Year-over-year comparisons are an effective way to measure performance, highlight differences, and negates the effect of seasonality.

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On January 1, 2015 Grand Canyon Title Agency was acquired by a Fortune 500 company. Grand Canyon Title became a division of Fidelity National Title Agency (FNTA). FNTA is a subsidiary of Fidelity National Financial (FNF). FNF is ranked 316 on the Fortune 500.

http://fortune.com/fortune500/fidelity-national-financial-inc-316/

FNF has more claim reserves than any other company in the industry.  With more than a billion dollars in claim reserves to protect you, contact me to open your next commercial real estate transaction.  

http://fidelitydfw.com/page/Financial-Strength.aspx

Existing Single Family Sales and Sale Volume

 Sales were dismal for much of 2014. There were 6,563 less existing single family sales in the first three quarters of 2014 compared to 2013. Then the course reversed. In December 2014, there were 420 or ten percent more sales and $160,000,000 more in sale volume than in December 2013. These numbers made December 2014, on a year-to-year basis, the best month of 2014. Sale volume in the first eight months of 2014 was less than for the same months in 2013.

Not only were December 2014 existing sales higher than December 2013, but so were purchases with conventional, FHA and VA loans!

Distressed Property Index

Disappearing cheap distressed property for sale was a reason for less sales in 2014. According to the Arizona Regional Multiple Listing Services, Inc. (ARMLS), there were 2,149 less lender owned sales and 4,934 less short sales in 2014 compared to 2013. The Distressed Property Index in 2009 was 186,643 compared to 18,932 in 2014 for a decrease of 90%. However, the disappearance of cheap sales diminished cash sales. Cash sales were less every month in 2014 compared to 2013, resulting in 7,370 less cash purchases in 2014. Cash sales in 2014 were the lowest since 2008.

Sales under $50,000

Gone are the days when there were thousands of sales under $50,000. In 2014, there were 207 existing single family sales under $50,000 compared to 625 in 2014. From 2009 through 2013 there were 22,513 sales under $50,000. So the good news is that the glut of cheap distressed properties for sale that previously drove down home values are gone.

6,154 more sales in 2013 than 2014

7,368 more cash sales in 2013 than 2014

1,214 more sales with a mortgage in 2014 than 2013

On August 1, 2015 new rules apply to residential real estate closings.

Do you know what they are?

On August 1, 2015 new rules apply to most closed-end consumer mortgages. The rules effect existing and new home purchases, refinances, loans secured by vacant land, construction only loans, and timeshare loans. Excluded are reverse mortgages, home equity lines of credit, mortgages secured by a mobile home or a dwelling that is not attached to real property.

The Consumer Financial Protection Bureau or the CFPB a creation of the Dodd-Frank Act, has integrated mortgage disclosures and created new forms. For loans originated on August 1, 2015 or later, the Good Faith Estimate and the Truth in Lending will be replaced with a new document called the Loan Estimate. And the final Truth in Lending and Settlement Statement are replaced with a new document called the Closing Disclosure.

How will this affect the closing of real estate transactions? The timing of workflow and closings will be impacted by the new rules. The Closing Disclosure has new time tables associated with it. There is a Delivery Period and a Waiting Period before the borrower is allowed to sign loan documents.

Ken Trepeta, Government Affairs for the National Association of REALTORS suggests adding fifteen more days to the normal closing process time in this video.

http://www.realtor.org/videos/hud-1-going-away-understand-new-closing-forms-procedures

There is much more to the upcoming changes, for more detailed information contact me, Fletcher Wilcox, at FWilcox@gcta.com or 602.648.1230. I will be representing Grand Canyon Title Agency in meeting with real estate designated brokers and their agents, and builders, and banks and lenders and their loan officers. Don’t wait to learn about the changes, but find out what you need to know, what you need to do, and how the changes impact your clients.      

Number of Buyers Purchasing with a Loan Improves. Fourth Quarter 2014 Best Quarter Year-To-Year

Purchases with a mortgage were 4.7% less in the first quarter of 2014 compared to the first quarter of 2013. As the year went on mortgage purchases gained momentum. In 2014, mortgage purchases up 1.3% in the second quarter, up 5.8% in the third quarter, and up 9.5% in the fourth quarter compared to the same quarters in 2013. However, the increase in mortgage purchases in the second and third quarters of 2014 was not enough to overcome the decrease in cash purchases resulting in less sales.

Segmenting Mortgages into Three Categories: Conventional, FHA and VA Loans

When segmenting mortgage purchases by conventional loans, FHA loans, and VA loans, we find the following results: Year-to-year conventional loan purchases were down the first three quarters in 2014 compared to 2013. A likely, partial reason for the decrease in conventional loans was the implementation of the new Dodd-Frank mortgage rules effective on January 10, 2014.

FHA loans were less only in the first quarter of 2014 compared to 2013, and VA loans were a hero all year long in 2014, up ever quarter of 2014 over 2013.

Keep Your Eye on Listing Inventory

The chart below is for new monthly listings of existing single properties in Greater Phoenix. The chart does not represent the total number of existing single family listings, but only new monthly listings. New monthly listings in 2014 were less from June through December compared to 2013.

Fletcher R. Wilcox

Fwilcox@GCTA.com  602.648.1230

Author of  TheWilcoxReport.com(TM)

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Phoenix real estate market is coming back, report says. Will Phoenix real estate in 2015 be a buyer or seller real estate market?

http://roselawgroupreporter.com/2015/01/phoenix-housing-market-coming-back-report-says/?utm_source=The+Dealmaker+by+Belfiore+and+Rose+Law+Group&utm_campaign=2f82789d80-1_28_15_Dealmaker&utm_medium=email&utm_term=0_6de1c69ebc-2f82789d80-32164057

Phoenix housing market is coming back, report says

Posted by   /  January 27, 2015  /  No Comments

Wilcox graph

By Philip Haldiman, Editor-in-Chief | The Dealmaker

The Phoenix housing market has moved into recovery mode, according to a new report on single-family home sales, mortgage lending and job growth trends.

Arizona real estate analyst Fletcher Wilcox, author of the report, told The Dealmaker that while there is still pain in the local housing market, it’s now bouncing back because distressed properties have declined greatly, preventing home values from sky-rocking downward.

Another important factor is job growth in metropolitan Phoenix, he said.

“While job growth is lower than it has been historically — around two percent compared to four percent — greater Phoenix has gained back about 70 percent of jobs that were lost,” Wilcox said. “For the housing market to grow there has to be jobs.”

In greater Phoenix in 2009, 186,643 single-family properties either went into foreclosure, were auctioned, were sold as lender-owned properties or were short sales, Wilcox said.

Last year that number was 18,932, a 90 percent decrease.

The 2014 Distressed Property Index, which includes foreclosures, auctions, lender-owned properties and short sales, is now the lowest since 2006, Wilcox said.

“(Home values) have appreciated from the low point in August 2011,” he said. “Back then the median sale price for a single family property was $120,000.  In December 2014, the median sale price was $222,000.”

Highlights from 2014, Maricopa County

  • Foreclosure returned to 2005 levels.
  • Auctioned properties returned to 2003 levels.
  • Lowest lender-owned sales since 2007.
  • Lowest number of short sales since 2008.

(Source: ARMLS, compiled by Wilcox Report)  Posted by   /  January 27, 2015

Will 2015 be a buyers or sellers real estate market?  Stay tuned for the next report on the decrease in new listing inventory and the increase in mortgage purchases.

Fletcher Wilcox

Gilbert Real Estate: Is it a Buyer Or Seller Market? An interview with Amy Golba. Also December 2014 real estate results for Gilbert, Mesa and Chandler.

In this edition of TheWilcoxReport.com I discuss with Amy Golba the state of real estate market in the Southeast Valley of Greater Phoenix and specifically Gilbert, Arizona.  Amy is the owner and designated broker of Century 21 Platinum Real Estate.  Amy and her agents spend a lot of time in the Southeast Valley markets of Gilbert, Mesa, Chandler and Ahwatukee.  Amy is also a principal in the Golba Group, which manages over a thousand single family property rentals.    This interview was conducted in November 2014.

Year-to-Year Comparison of Existing Single Family Sales for the month of December

Below the video is a comparison of December 2014 to December 2013 existing single family homes sales for Gilbert, Mesa, and Chandler.  Median sale prices were up in all three cities this December over last December.  Gilbert shined with 23% more sales, while Chandler sales were about the same.  Mesa sales were up 6%. The data is from the Arizona Regional Multiple Listing Services, Inc.

 

Sales Sales Median Sale Price
City Month 2013 2014 Change Change 2013 2014 Change Change
Gilbert December 306 377 71 23.2% $254,375 $256,000 $1,625 0.6%
Mesa December 466 495 29 6.2% $187,000 $192,000 $5,000 2.7%
Chandler December 292 290 -2 -0.7% $245,000 $258,000 $13,000 5.3%

Phoenix Real Estate: Sales, Sales Volume, Mortgages up in October 2014. Distressed Properties Down

Below are charts and graphs from the October 2014 TheWilcoxReport.com

  • October 2014 existing sales slightly higher than October 2013.
  • October 2014 sales volume $42,095,372 higher than October 2013.
  • October 2014 Distressed Property Index at 1,483 compared to 14,889 in October 2009.
  • October 2014 new monthly listings were 1,016 less than October 2013.

In this report we compare performance for sales, sales volume, cash purchases, mortgage purchases, and new monthly listings. The comparisons are year-over-year, comparing a time period in 2014 to the same time period in 2013. Year-over-year comparisons are an effective way to measure performance, highlight differences, and negates the effect of seasonality.

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Phoenix Real Estate: Were September 2014 sales results a market quip or trend?

The September Surprise

September 2014 was best month year-over-year for existing single family sales, sales volume, and mortgage purchases

September brought some good news for sales, sales volume, and mortgage purchases. The existing single family housing market gained a little momentum. The information in this report analyzes existing single family home sales in Phoenix. The use of the term Phoenix is a general term for those cities located in Maricopa County. The information was compiled from the Arizona Regional Multiple Listing Service, Inc. (ARMLS).

To see full report go to https://gcta.com/wp-content/uploads/2014/10/September2014ExisitingHomeSalesforPhoenix-.pdf

In this report we compare performance for sales, sales volume, cash purchases, mortgage purchases, total active listings, new monthly listings and estimated months of supply. Most of the comparisons are year-over-year, comparing a time period in 2014 to the same time period in 2013. Year-over-year comparisons are an effective way to measure performance, highlight differences, and negates the effect of seasonality.  Are you ready?

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Sales of Existing Single Family Homes. September 2014, was the first month this year in which there were more sales compared to the same month of last year. Well, the number of sales was small. There were 20 more sales. While 20 may not be much, it is a lot better than May 2014, when there were 1,360 less sales than the previous May. See Table One, page six.

Sales Volume. Better than the slight increase in September sales was a much larger increase in sales volume. Home appreciation over the last year, and the slight increase in sales made September the first month this year that the total dollar volume of sales was higher than for the same month of the previous year. Total sales volume in September 2014 was up 4% or $48,000,000 more than September 2014. In May 2014, the 1,360 less sales resulted in $310,000,000 less in sales volume. See Table Two, page six. Total sales volume is determined by adding up the number sales and their sale prices. The average (mean) sales price in September 2014 was $274,019 or $9,316 higher than September 2013. The median sales price this September was $216,900 or $5,000 higher than last September.  See Table Three, page seven.

Cash Purchases and Mortgage Purchases. Purchases with cash continues to decline. They are down every month year-over-year. There were 968 in August and 959 in September. The last month that there were less than 1,000 monthly cash purchases was almost six years ago, in November 2008, when there were 894 cash purchases.

Less cash purchases should be no surprise. Investors make up the majority of cash purchases. Investors want to buy cheap. Most cheap sales are distressed sales. The number of distressed properties for sale is down considerable from the flood a few years ago. In the month of September 2010, 14,301 properties fit into one of these four distressed categories: foreclosure start, auctioned property, lender owned sale or short sale. In September 2014, only 1,535 or 12,766 less properties than September 2010 were in one of these four categories.

In the first quarter of 2014, sales were not only down because of less cash purchases, but also because there were less mortgage purchases. There were 2,207 less cash purchases, 354 less conventional loan purchases, 197 less FHA loan purchases, but 119 more VA loan purchases in the first quarter of 2014. See Table Seven, page ten.

Thus, the media reports of a flamed out Phoenix real estate recovery. But something changed. The mortgage purchase market gained vigor. September 2014, was the fourth consecutive month year-over-year there were more mortgage purchases. For the months June through September, there were 719 more FHA purchases, 303 more VA purchases, 56 more conventional loan purchases, while there were 2,807 less cash purchases. See Table Eight, page 10.

Conclusion and Prediction

When segmenting the single family market into cash versus mortgage purchases, it should be no surprise that cash purchases are decreasing and mortgage purchases increasing. As the residential market recovers, there will be less foreclosures and short sales available for cash investors to buy. And as the number of jobs, population and eligible boomerang buyers continues to increase, mortgage purchases should increase. While job growth and population growth are slower than hoped for, they are still positive. As to boomerang buyers, their numbers increase every day. Every day more of them have met the FHA three year wait period to buy again after a foreclosure or short sale.

So, were this September’s year-over-year increase in sales, total sales volume and mortgage purchases a quip or trend?

Table Seven year-over-year results for June through May shows that the number of conventional loans purchases about even, but FHA loan purchases up 16% and VA purchases up 4%. Early October 2014 numbers support sales at the same pace as October 2013. The numbers mirror September results in that they show a year-over-year decrease in cash purchases and an increase in mortgage purchases. The momentum of the mortgage purchase market should make the last quarter of 2014 the best quarter year-over-year in 2014 for home sales and total sales volume. Excluding of course some unforeseen economic event or other crisis.

I go with September 2014 results as part of a positive housing trend and not a quip or blip.

An interview with National Fox Business News Host Gerri Willis on Phoenix real estate.

Gerri Willis of the Willis Report In May 2014, said things may be cooling off in the Phoenix real estate market because cash deals were down. My response to this cooling off and less cash deals is because our market is normalizing. Normalizing in that the market is becoming more of a mortgage purchase market, and less of a cash purchase market because the foreclosure crisis is over.

https://www.youtube.com/watch?v=4WkUe7KhfGU

Phoenix Real Estate: Is it a buyer or seller market? Fletcher Wilcox interviews real estate agent Susan Ramsey


On today’s show I interview Susan Ramsey of Keller Williams. http://www.theramseyteam.com/

She answers the question, “Is it a buyer or seller market?”

Susan has sold and listed residential properties for twenty-three years. She spends much of her time working in Northwest Phoenix, Glendale, Peoria and Sun City.

In answering the question on whether it is a buyer or seller market Susan discusses prices points, property condition, staging, micro markets, how much is a home worth per square foot.

She says what sets her team apart is client care. Her team responds quickly. When she meets with a seller she reviews the property and the property’s competition. In her market analysis she gives the seller or buyer information to them to help them make a logical decision. She will tell a seller or buyer what they need to know not what they want to hear.

Scottsdale Real Estate: Is it a Buyer or Seller Market? Fletcher Wilcox interviews Shawn Shackelton of Ventana Fine Properties

Shawn Shackelton answers the question “Is the Scottsdale real estate market a buyer market or a seller market? Shawn gives tips if you are a seller thinking of selling your home.  Shawn has been in real estate for seventeen years.  She works at Ventana Fine Properties in Scottsdale.  Before Ventana, she spent ten years working in the upscale luxury community of Silverleaf in Scottsdale.

Below are pictures of two of her Scottsdale luxury home listings.  The first is 9899 E. Buteo Drive, Scottsdale 85255.  This luxury home is 4,949 square feet and priced at $1,950,000.

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The second is a luxury condo listing located at The Mark in Old Town Scottsdale.  The Mark is located at 6803 E. Main Street, number 2211, Scottsdale 85251  It is 2,444 square feet and is priced at

Download (DOCX, 452KB)

 

 

Paradise Valley Real Estate: Video makes Inman News featured story!

The Power of Video:  Video of Paradise Valley luxury home makes Inman News featured story and shows seller praising listing agent.

On August 15, 2014 Inman news included a video in their featured story 6 tips to get your clients to brag about you.  The seller of a luxury home in Paradise Valley, Arizona sings praises of her listing agent in the video.  Right before the luxury home closed, I contacted the listing agent to see if she and the seller would let me interview them.  They both said yes.   I thought there was a story to be told about the home.  The property sold for $6.8 million and was 16,000 square feet.  The listing agent Victoria Felice used a different video of the property to send to potential long distance buyers.  She credits this video for helping to get the attention of the buyer who turned out to be a local buyer.

The testimonial from the seller gives a powerful boost to the skills and credibility of the real estate agent.  But there is another side of the story not told in this video.  The video was first released about seventeen months ago.  So about a year and a half after the video was released, the video receives national attention in the Inman News story.  So remember, video has a long life.  And long life is especially good when a client is praising you.  Below is link to the video and the Inman News story.

INMAN NEWS, August 15, 2014

https://www.youtube.com/watch?v=MjqasY8WS1E

We’ve all heard it said that it’s easier to keep a happy client than to lose an unhappy one. The unfortunate truth is that unhappy people are more likely to spread their ill feelings about something or someone (whether justified or not). Here’s a few excellent ways to get your happy clients to spread the word about you.

Video testimonials — Video is an extremely valuable marketing tool in today’s high-tech world. Ask your clients if they would be willing to give you a video testimonial. Set a time with them and start recording. Put all your testimonials together in one video and post it to YouTube, your website and blog site, and social media. Victoria Felice did an awesome job of creating a testimonial video below. It certainly has the WOW effect!

To read the full article in Inman News by Pamela Cendejas of Second Self Virtual Assistance that was posted on ActiveRain.

http://www.inman.com/next/how-to-get-your-happy-clients-to-spread-the-word-about-you/?utm_source=20140815&utm_medium=email&utm_campaign=dailyheadlinesam

Have a great day!

Fletcher R. Wilcox

V.P. Business Development, Real Estate Analyst

Grand Canyon Title Agency, Phoenix, Arizona

FWilcox@gcta.com   602-648-1230